PR BRAND & REPUTATION BUILDING

Public Relations (PR) services are an essential component of a comprehensive marketing and communication strategy for businesses and organisations. PR involves managing the relationship between an entity and its various stakeholders, including customers, investors, employees, and the public at large. This service aims to create and maintain a positive image, build credibility, and enhance brand reputation.

What we have achieved

15%^*

Increase in sales

200%^*

Increase in footfall

30%^*

Increase in social activity

Media Relations: PR professionals establish and nurture relationships with journalists and media outlets to secure media coverage for their clients. This includes press releases, media pitches, and managing media inquiries.

Content Creation: PR experts develop compelling and relevant long form content, including articles, blogs, and press releases to engage the target audience and convey key messages effectively .

Crisis Management: PR services include preparation and response strategies for managing crises and reputational threats. Professionals assist in developing crisis communication plans to mitigate potential damage.

Event Planning: Planning and executing events, such as product launches, press conferences, and industry expos, to garner media attention and engage with stakeholders.

Community Engagement: Building and nurturing relationships with the local community, NGOs, and other relevant organisations to demonstrate corporate social responsibility.

Stakeholder Communication: Developing targeted communication strategies to engage with various stakeholders, including employees, investors, and customers.

Monitoring and Reporting: Continuously monitoring media coverage, sentiment, and engagement metrics to gauge the effectiveness of PR efforts and make data-driven adjustments.

What We Can Do For Your Brand

1/8

Media Launch Event

Host a launch event for the media, bloggers, and influencers where they can sample your waffles and learn about your brand. This creates initial buzz and provides an opportunity for coverage in local and national publications.

ROI: Media coverage generates brand exposure and can lead to increased sales.

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2/8

Product Reviews and Influencer Partnerships

Send your waffle products to food bloggers, vloggers, and social media influencers for reviews and recipe creations.

This can be done as a desk delivery using a delivery partner. It’s great for busy media who can’t often leave their desks.

ROI: Positive reviews and influencer endorsements can reach a wide and engaged audience, driving interest and sales.

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3/8

Local Community Engagement

Participate in local events, sponsor community initiatives, or donate waffles to local charities or schools.

ROI: Community involvement enhances your brand's reputation and fosters a loyal customer base.

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4/8

Blogger and Influencer Events

Organise events or tastings specifically for food bloggers and influencers to create authentic content.

ROI: Influencer-generated content and recommendations can drive both online and in-store traffic.

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5/8

Sampling Programs:

Offer free samples of your waffles at strategic locations, such as shopping centres or high-traffic areas.

ROI: Sampling can lead to immediate sales and word-of-mouth recommendations.

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6/8

Crafting Compelling Press Releases

We begin with a well-crafted press release that highlights the key aspects of your brand, product, and the unique story behind it. We make sure it is concise, engaging, and newsworthy.

We emphasise the human-interest aspect of your brand and share personal anecdotes about the brand's inception, the journey of the owner/chef, and any challenges overcome along the way.

We also work to highlight how your brand connects with the local community, whether through job creation, charitable efforts, or other forms of community engagement.

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7/8

Personalised Pitching

We tailor your pitch to align with the interests and preferences of the specific journalist or influencer we are reaching out to.

We highlight key selling points, such as the quality of your waffles, your commitment to local sourcing, or any interesting anecdotes from your brand's journey.

After sending your pitch, we follow up with at least 3 polite emails to ensure it was received and gauge interest. We are responsive and accommodating when journalists express interest in covering your brand, and any additional information or access they may require.

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8/8

Visual Assets and Samples:

We only use high-quality images of your waffles and your brand's aesthetic to the pitch. Visuals are powerful in capturing media attention. We also offer to provide product samples or arrange tastings, so journalists can experience your waffles firsthand.

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